Biscuit company hopes to build almost 300 new homes on Wirral factory site

Posted: 12/04/2016

Burton’s Biscuit Company has entered a new application to build 299 new houses on part a section of its former factory site in Moreton.

The maker of Wagon Wheels and Jammie Dodgers has put forward a planning application to construct nearly 300 new apartments and houses on the vacant land at Pasture Road.

Wirral Council Planning Committee had previously rejected a similar bid in 2014, with councillors stating they wanted the plot to continue being used for employment.

Burton’s Biscuit Company has different ideas for the unused land and factory buildings, which have been vacant for nearly a decade.

Burton’s said the latest plans for hundreds of new homes to be built comes after consultation with adjacent businesses and the local community.

But Chris Blakeley, a local councillor, has voiced his concerns with the new proposal which could mean 1,000 residents living on the site.

Chris Blakeley said: “I’m concerned this will put too much strain on local resources, and I want to see more details about how this will be addressed. They need to convince me what they’re doing is right.”

In 2011 Burton’s axed over 200 jobs at the Pasture Road factory bringing an end to over 60 years of biscuit manufacturing.

The company says that the latest plans have been developed using feedback retrieved in November 2015 after carrying out an engagement exercise. The response led to changes to the plans including the creation of additional emergency access, relocation of the security lodge serving the adjacent businesses and enhanced boundary tree planting and landscaping.

Burton’s Biscuits says the plans would provide a variety of homes with properties ranging from two to five bedrooms. The scheme also includes the potential for apartments, town houses, terraced properties, detached and semi-detached homes.

The Company says 78 new jobs in the construction industry would be created and additional revenue would be received by Wirral Council with an extra £2.4million coming in as part of the Government’s New Homes Bonus. Also a further £400,000 will raised each year from additional Council Tax revenues.

Burton’s Biscuit Company’s chief operating officer, Simon Browne said: “In addition to new homes for local people, the regeneration of this site will enable us to reinvest into our operations in Moreton which we continue to be committed to.”

It is predicted that council planners will make a ruling on the proposed scheme by summer.

Burton’s existing chocolate refinery will not be affected and will continue to operate along with the adjacent Typhoo and Manor Bakeries factories. 

There is a project website at

Kirsty Rogers, Pali Ltd

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