Latest Development news in New Brighton
There is no doubt about it, the success of the development by Neptune in New Brighton was easy to see in summer, when thousands of people flocked to the seaside town which now has a multitude of restaurants, bars, cafés, a supermarket, cinema and even a casino! There have been a lot of previous regeneration schemes planned for New Brighton have not been anywhere near as successful as this one by Neptune.
Since the end of World War ll, dwindling numbers of people have visited the town compared to the many day trippers that crossed the River Mersey to enjoy the resorts amusements along with the fairground, theatres, Tower Ballroom and at the time Europe’s largest open air pool. But for years this seaside town has seen many restoration projects fail such as the plans to transform Victoria Road into a shopping centre to match London’s Covent Gardens. There were also plans to develop the stretch of costal area between New Brighton and Wallasey village into a Disneyland type of venture as well as an ambitions Pleasure Island scheme to rival Blackpool but neither of these schemes proved viable.
Finally a massive £60 million was spent on the regeneration scheme by Neptune Developments which is the largest amount of money spend on a redevelopment scheme on the Wirral and there is more yet to come! It is hoped that New Brighton’s former glory of a leading seaside resort will be restored once more by Neptune with the help of Wirral Borough Council.
The huge success of the Floral Pavilion theatre and conference centre was widely celebrated and Wirral Council have plans to spend £1.5 million to fully restore the Victoria Road and Tower promenade area to allow the movement of traffic. The work for this is scheduled to start within the next few weeks and will be completed by spring 2014.
The other major plan for New Brighton is to build an apartment block which was part of the original scheme by Neptune but was knocked back after a petition was signed by local residents against the 37 apartments and retail units below. However, a revised plan of 24 larger apartments has been approved by Wirral Borough Council which will be built behind the Floral Pavilion at the bottom of Victoria Parade.
Work has started again by Wirral Partnership Homes on the old Victoria Hotel site which is a huge development site which shows that things for the property market is looking up.
Neptune are also hoping to establish New Brighton as a town to be ‘recognised in the same fashion as Liscard.’ Neptune believe giving New Brighton a true town status will allow more flexibility in terms of planning and this will make it easier for landlords on the front and on Victoria Road to enhance their properties with ‘less hoops to jump through.’
A Subway is due to open in New Brighton at the Marine Point in the next couple of weeks and there are rumours that a Nando’s or Piccolinos will be opening next to the new Weatherspoons. Pizza Express may also open at one of the Marine Points currently vacant units. What would you like to see opening next in New Brighton? Have you visited the revitalised seaside resort this summer?
Amanda McGovern, Pali Ltd
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