Zero tolerance crackdown on Wirrals litter bugs

Posted: 03/07/2015

A new campaign to tackle litter bugs on the Wirral is quickly gaining pace as nearly eighty fines are issued on the spot in the first day.

To enforce the zero tolerance campaign, Wirral Council have enlisted the help of Kingdom Ltd who have been hired to carry out patrols and collect evidence of offences using methods such as body cameras.

According to the contract, Kingdom Ltd has been given the responsibility of implementing legislation that covers litter being left in parks, streets and other open spaces.

The team of Kingdom officers will be targeting members of the public who do not properly dispose of their litter. Anyone who is caught leaving litter will be given an £80 fine immediately.

Before the start of the zero tolerance crackdown and before the launch of the committed enforcement team, only ninety penalties had been given out since 2010, whereas in the first day of the campaign, which began Wednesday, 78 penalty notices were issued.

Tackling litter was one of the twenty pledges that council leader Phil Davies had made in the beginning of the week along with tackling other associated issues such as fly-tipping and dog fouling.

Cabinet member for the environment, Councillor Bernie Mooney said,
“I know from the feedback we get whenever we conduct public consultations, as well as more informal conversations I’ve had with local residents, that cleaning up our public spaces is a real priority for Wirral people”

He continued
“At the heart of this issue is a need to tackle that minority of people who still believe it is okay to just drop their rubbish wherever they fancy.”

The cost on the council from littering is £3.7 million a year and last year more than 4,500 tonnes of rubbish was collected off the streets.

The divisional director for Kingdom’s environmental protection division has commented on the campaign saying;
"Our patrols will be instructed to communicate openly with the community with the overall aim of inclusivity for the Wirral community to play their part in the task ahead.”

Wirral Council’s Facebook page today made a post that urged the public – “don’t be one of those who gets caught today”

So what do you think of the new way of tackling litter, effective or too severe?

Kirsty Rogers, Pali Ltd

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(0) Comments fines, crackdown, litter, wirral. council

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